Exhibition
Thinking of A Masterplan
From 
Friday June 16th 2000
until 
Monday August 7th 2000
With contributions by: 
Nicole and Marc Maurer, DELTA, Zedz
Curated by: 
Boris van Berkum
In 1984 Boris Tellegen (b.1968) joined the pioneers of the European graffiti movement when he first placed his alias 'DELTA' on the wall.
From that time onwards he shot ahead of all other grafitti artists and successfully remains there. In 1986, he set up his own graffiti crew, renamed 'INC' (Incontrol). The best Dutch graffiti artists became members. Over the course of the years, Tellegen developed an evermore complex and spacious style. His studies at the Faculty of Industrial Design in Delft had a visible influence in his work.

In the year that he qualified as an engineer (1994), Ronald van der Voet (b.1971) -also a member of the 'INC' crew- became known on the graffiti scene under the name 'ZEDZ'. Since 1986 he was also an active member of other crews such as 'LHC' (Leiden Hardcore). 'MP' (Mad Posse) and 'TSF' (The Split Force). In 1992 he began studies at the Gerrit Rietveld Academy in Amsterdam. In 1998 he complete studies as a graphic (artist) at the Institute. Tellegen found the necessary counterweight in Van de Voet. The dared each other to equally new heights with spatial typographic experiments.

At MAMA's initiative, these two met the architect Marc Maurer (b. 1969) in 1998. Maurer had worked as a hip-hop DJ from 1986 to 1987 at a pirate radio station in Germany where he lived during his junior and middle school years. In 1988 he started studies at the Faculty of Construction Science of the Technical University, Eindhoven. In 1992 he appeared with his hip-hop related style in an exhibition of the 'Eindhovenese School'. In 1995 Maurer completed studies as a construction engineer and started an architectural practice in Eindhoven, together with his partner, Nicole Maurer-Lemmens.
Their work was nominted for the Archiprix (1996) and the NPS Culture Prize (1998). Together with Tellegen and Van de Voet, they developed a graffiti-related architecture

P2001
Three of these designs were shown in MAMA. Central to this exhibition was the blending of graffiti-related forms and architecture. This could be seen in the design for the city furniture 'ZEDZ Beton' and 'Masterplan', a design for a villa under the auspices of 'Wilde Wonen'. The actual brief for this exhibition was the third design, a design for a proposed pavilion for Rotterdam Cultural Capital 2001, commissioned by MAMA.

The pavilion - P2001- laid the path for thinking about actual designs for the purpose of exhibition spaces in the future, the exhibition of image culture and the use of new technologies, the changing identities of the various (art) disciplines and the individual in an altered, digitised information society.

Spin-off:Winner Millenium Prize
On the 31st May, The Dutch Foundation for Culture & Innovation rolled out the National Millenium Question Prize. Through this they invited innovative talent in the Netherlands to answer the question, "How do you see the Netherlands in the 21st Century?". Thus two hundred innovative talents in the Netherlands were challenged and submitted their proposals for a chance at one of the category prizes of 100 000 guilders. The submissions acted as a watershed for culture, enterprise and science working out and considering a vision of the future. After selections by various subject-specialist juries, eventually 28 submissions were selected, competing for 8 prizes.
During the 2 preceding years, the DELTA-Maurer-Zedz design team had developed the graffiti-related architecture. In the summer of this year, the work of this design collaboration was shown in Showroom MAMA. Central to this was the pavilion manifestation for 'Rotterdam 2001 - European Cultural Capital', developed by this team at the specific request of MAMA.
 
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