Windowproject
Window Project IV
From 
Tuesday October 12th 2010
until 
Thursday October 28th 2010
Location: 
Showroom MAMA
With contributions by: 
Daphne Leeuwestein ('83, Rotterdam), Sarah Baganz ('87, Den Haag), Harvey Davelaar ('89, Den Haag), Anneke Nieuwdorp ('86, Den haag), Dinesh van den Berg ('88, Wassenaar), Ilse de Vries ('89, Den Haag)
When a new exhibition is being installed at MAMA, the windows of the Showroom are used for Window Projects. In MAMA's Window Projects, the Rookies - MAMA's volunteers - are given an opportunity to organise a window presentation as junior curator.
The basic principle of the Window Project is simple enough. The Rookies guide groups of art academy students or young creatives in the creation of a design for MAMA's windows. The Window Project is a first test of competence for the latest batch of artists, but also for the Rookies in their role as curator.

Window Project IV was overseen by two Rookies, Benjamin Li and Charlotte Tasma. These students of the Royal Academy of Art (KABK) in The Hague worked together with teacher Ewoud van Rijn on a project that connects to the upcoming exhibition 2208 (Or How I Missed the End of the World).

"It's just like the present, but ten times worse"
Interview with the artists participating in Window Project IV[/b}
By Benjamin Li and Charlotte Tasma

Before the Graphics students threw themselves into the production of their Window Project, they were interrogated by Charlotte and Benjamin. Because what does the End of the World mean for this new generation?

[b]The title of the upcoming exhibition refers to a date. What do you think the year 2208 will be like?


According to Anneke Nieuwdorp, the world of 2208 will closely resemble the predictions of most science fiction films. There will be considerably fewer people on Earth, as a result of catastrophes and a lack of raw materials and food. China will be one of the most powerful countries in the world, while the US has deteriorated into a heavily Christian and poor country.

Daphne Leeuwenstein also takes a grim view of the future. She expects that by 2208, many countries will have been destroyed by natural disasters and the world population will have decreased. Those countries that were spared this fate are forced to deal with a large number of refugees. Increased polarisation in society will furthermore lead to even more resentment between the various population groups. Actually, not that much will have changed, according to Daphne. It's just like the present, but ten times worse.

Why do you think people are as intrigued as they are by the idea of the end of the world?

According to Dinesh van den Berg, people are by nature very inquisitive and it therefore stands to reason that they would be intrigued by the end of the world. They want to have an explanation for everything. Where do we come from? How will it all end? And what happens next?

Harvey Davelaar is particularly interested in finding out whether mankind will cause the end of the world, or whether something else will lead to our demise.
We ask Ilse de Vries what inspired her to make her design.

[b]Ilse de Vries'[b] design is inspired by the upcoming exhibition 2208 (Or How I Missed the End of the World). Her point of departure is our current world and its ongoing digitisation. It consequently has nothing to do with the apocalyptic tales about the End of Times. She sooner sees it as the end of an era, namely the end of the world as we know it.

According to Ilse, in 2208, the world will be entirely transformed in the area of communication. Whereas presently, people still attach a lot of importance to personal encounters, in 2208, even more interaction will take place via digital channels such as computers and digital networks. In her illustration, this is reflected in the people who are connected to one another via computers. Furthermore, her illustration shows part of the universe. According to Ilse, the universe is infinite, and she consequently wonders whether the end of the world shouldn't simply be viewed as the beginning of a new universe.
Supported by: 

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